Wednesday, May 1, 2024

'70s Design Is Back: Here Are 5 Ways to Make the Retro Style Feel Fresh

graphic design 70s

As the text is an integral part of graphic design, Inkscape has a powerful text tool at your disposal. There are thousands of visuals to choose from within Genially’s interface from vectors and image libraries (Unsplash, Giphy, and Pixabay are integrated within the editor) to maps and charts. You can also make any element interactive and add animation effects to it in seconds. The retro theme has been so popular lately that I decided to create a collection of 70s graphic design elements that you can use in your work. In this list, you’ll find the best patterns, flowers, icons, fonts, and other retro nostalgic design elements.

Affinity Designer

Along with portable cassette players, the first digital wristwatch, and Apple Computer 1 (Apple’s earliest product), new devices for typesetting were introduced. The Letraset and the Visual Graphics PhotoTypositor techniques emerged and provided greater freedom for designers. Creatives began breaking the conventions of typography with more irregular and varied letterforms. As a result, the lava lamp-inspired bubble lettering and free-form font swashes that capture the era were born, and continue to be popular typography choices today. Challenge the viewer’s perception with this style that uses geometric shapes, patterns, and contrasting colors to create optical illusions.

Memphis Style

For many designers, their work became an act of protest, challenging traditional hierarchies and giving voice to marginalised groups through impactful visual communication. Join us as we take a vibrant visual journey back to the 1970s – a defining time for graphic arts and creative rebellion. We'll explore the people, styles, and culture that made this decade so visionary in the design world. Whether you're a professional designer or just need to create beautiful digital art, these are the top graphic design apps we've tested. Depending on the software, graphic design applications can be expensive or accessible.

Califunkia Groovy Font (OTF, TTF)

Designers embraced vivid colour palettes, flowing organic shapes, and optical illusions. Psychedelic posters advertised concerts and events with fantastical artwork that echoed the trippy light shows of the venues. Avant-garde typography broke free of strict modernist conventions with wiggly, hand-drawn letters or futuristic, space-age fonts. The 1970s – a decade of social change and creative experimentation that ushered in a new era of graphic design.

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While newspapers and magazines worked to make themselves more austere and minimalist, the ads going in them did the opposite. Advertising and marketing collateral went wild, either boasting vivid colors in Funkadelic color schemes or patterns or using simple black and white. Bold, bright and beautiful, the 1960s brought color to the oftentimes drab remnants of 1950s culture.

graphic design 70s

Milton Glaser: The Man Behind the “I ♥ NY” Logo

As with its other Creative Cloud stablemates, Adobe continues to enhance InDesign with tools for the ever-changing publishing landscape, as well as adding creativity and ease-of-use features. You also get unmatched typography tools with Adobe Fonts and stock media from Adobe Stock. Illustrator is undeniably for any professional illustrator or graphics editor, but hobbyists who like to create visual art also can benefit from it, too. Those who are unwilling to pay a recurring subscription fee, however, should look to one of the other products included here, like Affinity Designer or CorelDraw. The pro version of Gravit is paid and has more advanced features like advanced export options, offline version, more color space, etc.

Psychedelic patterns

Inkscape can get you started with vector graphics, and it is completely free and open-source. However, it forces you to do without some major creature comforts, such as easy installation on macOS. If you want an easy, more affordable entrée into the world of vector graphics design, CorelDraw is worth a look. It also can serve professionals who want some of its special effects tools. And if you don't want to pay a subscription, Corel lets you buy to own for a one-time price.

Inspired by nightlife, bright neon lights and endless parties, these fonts in capital letters caused quite a stir. It was used mainly to describe something particularly casual or unusual. Depending on the context, it can also mean excellent, modern or remarkable. Countercultural movements and revolutions found expression in bright colors, psychedelic aesthetics and free-spirited typography.

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Some of the most iconic fonts from the ‘70s came from Letraset designer Colin Brignall. By incorporating minimalism and negative space into your designs, you can create a sense of balance and simplicity that contrasts with the more bold and vibrant elements of 70s graphic design. Experiment with simple color schemes, geometric shapes, whitespace, and subtle typography to achieve this look. Many wondered if bold cover art would still matter as album art shifted away from vinyl and CDs towards digital catalogues. But Saville has continued to produce iconic designs, from Pulp's compilation album to projects with contemporary bands like Manic Street Preachers. Saville's album covers are instantly recognisable triumphs of graphic design that forever changed how albums could be represented visually.

Other designers like Halston and Yves Saint Laurent also embraced bold colours, prints and shapes in defining 70s style. Designers responded to this cultural upheaval, using graphic design as a tool for activism and expression. Posters, logos, illustrations, and other designs gave visual form to the ideas fueling these social movements.

Surrealism and '70s sci-fi nostalgia: how graphic designer Hello Rabbit made it in the music business - Creative Boom

Surrealism and '70s sci-fi nostalgia: how graphic designer Hello Rabbit made it in the music business.

Posted: Mon, 25 Mar 2024 07:00:00 GMT [source]

Otl Aicher is a German graphic designer and typographer who is best known for his work for the 1972 Summer Olympics. He boldly used pictograms and mixed it with a bright palette developed from the color of the Bavarian system and a strict grid system. With these elements, he managed to create stunning visual identities that earned him his reputation in graphic design. He is also known for creating an influential public signage system that utilised a simple stick figure graphic.

Genially is an accessible all-in-one tool for creating interactive and animated designs. You can choose from thousands of templates or you can start from scratch to create posters, infographics, social media content, client pitches, interactive images, website sliders, and more. Best of all, Genially puts no limit on the number of creations you can make as a free user.

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